Shopping Guide
HELP / FAQs
By onemall 
TL;DR
Megami Ibunroku Persona launched on the PlayStation on 20 September 1996[1]; Atlus and Sega are running 2026 as the “HAPPY PERSONA 30th YEAR” with a dedicated site, a 26-item official P30th goods line, a symphonic concert tour, a dozen collaborations and Persona 4 Revival dated for 18 February 2027. The official goods sold out fast; the collaborations are where the volume is. Here is the full list with today’s prices.
- Official P30th goods (Atlus D Shop, from 8 January 2026): protagonist acrylic stands ¥1,980, keychains ¥1,100, KV hoodie ¥11,000, school-crest pin set ¥4,950, Compendium pouch ¥6,380[2][3] — the Joker stand is ¥3,400 on Amazon Japan today.
- Persona 4 Revival: 18 February 2027, ¥9,900 standard / ¥18,480 Limited Box; the series passed 30 million copies[5].
- 30th Anniversary Persona Symphonic Concert: six shows in Tokyo and Kyoto, 11 April – 1 May 2026, SS seats ¥12,000[4].
- Cheapest anniversary item: Persona Series Wafers 3 – 30th Anniversary, ¥171 a pack, 30 metallic cards, out 21 September[6] — ¥2,980 for a box of 20 on Amazon Japan.
- Shipping: stands and keychains in a 600 g box are US$20.99 to the US by ECMS; a hoodie plus a wafer box about US$24.55.
As of September 2026. Persona’s 30th is the most collaboration-heavy anniversary of the year — Hakkeijima Sea Paradise, Lawson, Keio railway, Daimaru Matsuzakaya, Harakado, Ichikakuya ramen, Sanrio Characters, GRAPHT — and each collaboration brought its own protagonist stands and cards. The result is a market where “Persona 30th acrylic stand” means eight different products, so knowing which line a listing belongs to matters more than the price.
This guide covers the program, the official D Shop line with every price, the collaborations, six live listings checked today through OneMall, and shipping. For games, soundtracks and figures see our Persona merch guide; for the other 2026 anniversaries, the 2026 anniversary roundup.
The Persona 30th Anniversary Program
| When | What | Details |
|---|---|---|
| 1 Jan 2026 | 30th anniversary site pre-opens with the Shigenori Soejima key visual of every protagonist | p-ch.jp/p30th, seven languages[7] |
| 8 Jan 2026 | P30th official goods on sale at Atlus D Shop; goods & event information stream | Delivery from late April[2] |
| 11 Apr – 1 May 2026 | 30th Anniversary Persona Symphonic Concert | Bunkyo Civic Hall, Kyoto Concert Hall, Shinjuku Bunka Center; six shows; symphonic jazz orchestra with saxophones[4] |
| Spring–summer 2026 | Collaborations | Hakkeijima Sea Paradise, Lawson, Keio, Daimaru, Harakado, Ichikakuya, Sanrio Characters pop-up, GRAPHT |
| 8 Jun 2026 | Persona 4 Revival dated 18 Feb 2027; series hits 30 million; Persona 6 teased | Xbox Games Showcase[5] |
| 21 Sep 2026 | Persona Series Wafers 3 – 30th Anniversary | ¥171, 30 metallic cards incl. 9 gold-foil[6] |
| 20 Sep 2026 | 30th anniversary day | [1] |
| 18 Feb 2027 | Persona 4 Revival release (PS5 / Xbox / PC) | ¥9,900; Limited Box ¥18,480[5] |
The Official P30th Goods Line (Atlus D Shop)
The anniversary line uses the key visual and the eight protagonists. Official prices[3]:
| Item | Price | Notes |
|---|---|---|
| Protagonist acrylic stands (8) | ¥1,980 each | The most resold item |
| Protagonist keychains (8) | ¥1,100 each | |
| Clear multi-cases with carabiner (8) | ¥1,650 each | |
| KV hoodie (M/L/XL) | ¥11,000 | Sold out; used XL listed at ¥12,900 on Mercari |
| KV T-shirt / Logo T-shirts / Vintage T-shirts | ¥5,500 / ¥3,850 / ¥6,600 | |
| KV character fine-art print | ¥7,150 | |
| School crest pin badge set | ¥4,950 | Boxed set of the series’ school crests |
| Persona Compendium 2-way pouches | ¥6,380 each | |
| Title logo acrylic keychains | ¥660 single / ¥8,580 box | One per title, random |
| Package-art pins | ¥440 single / ¥5,720 box | |
| Morgana car tissue case, Velvet Room cushion cover, P3 small-dish set | ¥2,750 / ¥2,530 / ¥3,300 | Title-specific pieces |
| Protagonist plush keychains (re-release) | ¥1,760 each |
The collaborations are separate lines with their own designs: Sea Paradise sold ticket-style stickers, postcards, mini acrylic stands and clear cards; Lawson ran a campaign with acrylic stands and clear files; Keio and Daimaru sold trading badges; Harakado and Ichikakuya gave purchase bonuses; the Sanrio pop-up paired each protagonist with a Sanrio character. Sega’s prize line and Bandai’s wafers cover the arcade and supermarket end.
Live Listings Checked Today (17 September 2026)
Search Persona 30th, P30th or Persona 30th acrylic stand on OneMall; the collaboration names (八景島, ローソン, 大丸, サンリオ) narrow it down.
| Item | Official price | Live listing today | Where |
|---|---|---|---|
| P30th official acrylic stand, Persona 5 Joker | ¥1,980 | ¥3,400 / US$23.46 | Amazon Japan |
| P30th title logo acrylic keychain, Persona 2 Eternal Punishment | ¥660 | ¥888 / US$6.13 | Mercari |
| P30th school crest pin badge set (official, boxed) | ¥4,950 | ¥9,198 / US$63.47 | Rakuten |
| Persona 3 30th acrylic keychain | — | ¥1,150 / US$7.94 | Mercari |
| Persona Series Wafers 3 – 30th, box of 20 (pre-order) | ¥171 × 20 = ¥3,420 | ¥2,980 / US$20.56 | Amazon Japan |
| P30th × Sanrio Characters collab, Persona 5 | — | ¥2,500 / US$17.25 | Mercari |
The pattern: official D Shop items resell at 1.5–2× MSRP (the Joker stand, the pin set), single title-logo keychains at a small premium, the wafer box at a discount, and collaboration pieces at whatever the seller feels like. Mercari has the same Joker stand between ¥2,200 and ¥3,400 depending on the day.
Shipping Persona Anniversary Goods to the US
| Typical parcel | Weight / box | ECMS | DHL |
|---|---|---|---|
| A few acrylic stands, keychains or magnets | 600 g, 20×15×10 cm | US$20.99 (10-20 days) | US$31.59 (3-7 days) |
| One device or a sealed box plus small goods | 1.5 kg, 30×20×12 cm | US$24.55 | US$36.22 |
| Two boxes, a device and a hoodie or plush | 2.5 kg, 35×25×14 cm | US$29.88 | US$43.97 |
Quotes from OneMall’s calculator for Los Angeles on 17 September 2026; the US line offers ECMS and DHL only. Shipping is charged on the greater of actual and volumetric weight (L×W×H ÷ 5,000). The first six orders consolidated into one parcel are free (¥100 per order after that), and every order gets 90 days of free storage, so items released months apart can go out in one box. Service fees start at ¥200 per order (¥200 fixed on Mercari and Amazon Japan items under ¥7,000, 3% above that capped at ¥300; 3% on Rakuten with a ¥200 minimum).
One caveat for the wafers: they are a food item, and on the US line food ships by DHL only.
How to Buy With OneMall
- Step 1 – Search by line, not just “30th”. P30th for the official goods; add the collaboration name for the others.
- Step 2 – Check which protagonist and which title — eight stands share one product name.
- Step 3 – Order official, collaboration and candy-toy items together from Amazon Japan, Rakuten and Mercari into one OneMall warehouse.
- Step 4 – Hold for Persona 4 Revival pre-orders if you want the Limited Box — 90 days of free storage covers a lot, but February 2027 is outside it, so ship the goods first.
- Step 5 – Consolidate, pick ECMS or DHL, pay the second payment.
Frequently Asked Questions
Are the “P30th official” stands on Amazon Japan genuine?
The ones sold as Persona 30th Anniversary Official Merchandise are the Atlus D Shop stands (¥1,980)[2] resold by marketplace sellers. Collaboration stands are different designs, not fakes.
Will Atlus restock the D Shop line?
Nothing has been announced; the line was a January order window with late-April delivery[2]. Some items (plush keychains) were themselves re-releases, so a second window is possible but not promised.
Is the Symphonic Concert coming back?
The six spring shows are done[4]. Concert goods (picture tickets, programmes) appear on Mercari from ¥555.
Can I import Persona 4 Revival from Japan?
Yes — the physical edition is PS5 and the game ships with Japanese and English voices and 14 subtitle languages[5]. Pre-orders are open at ¥9,900 and ¥18,480 for the Limited Box.
What does shipping cost for a few stands and keychains?
Under 600 g: US$20.99 by ECMS (10-20 days) or US$31.59 by DHL (3-7 days) to Los Angeles, plus the service fee on each order.
Last updated: 2026-09-17.
References
- Famitsu, “The day Megami Ibunroku Persona was released” (20 September 1996). https://www.famitsu.com/news/202309/20317376.html
- Persona Channel (Atlus), Persona series 30th anniversary official goods on sale: sale date, delivery, prices. https://p-ch.jp/news/21781/
- Persona 30th Anniversary site, Anniversary Goods: full official list and prices. https://p-ch.jp/p30th/anniversary-goods/
- Persona Channel (Atlus), 30th Anniversary Persona Symphonic Concert: dates, venues, prices. https://p-ch.jp/news/21878/
- Sega, Persona 4 Revival release date (18 February 2027), editions, 30 million series sales. https://www.sega.co.jp/release/260608_4.html
- Bandai Candy, Persona Series Wafers 3 – 30th Anniversary: September 2026, 30 cards. https://www.bandai.co.jp/candy/products/2026/4570117930867000.html
- Sega, “2026 HAPPY PERSONA 30th YEAR” anniversary site pre-open announcement. https://www.sega.jp/topics/detail/260106_4/