Shopping Guide
HELP / FAQs
By onemall 
TL;DR
As of August 2026, the best Japanese stores for anime and manga merchandise include Animate, Toranoana, AmiAmi, BOOTH, Suruga-ya and Mandarake, each strong in a different niche — from new official figures to rare doujinshi and second-hand collectibles. A proxy like OneMall lets you buy from all of them in a single cart.
- Animate: one of Japan’s largest official anime retailers, with store-exclusive goods.[1]
- AmiAmi: figures and plush with a flat ¥500 domestic shipping fee.[2]
- Toranoana & BOOTH: best for doujinshi and independent creators.
- Suruga-ya & Mandarake: rare and second-hand collectibles.[3][4]
- OneMall consolidates orders from any of these stores (commission as low as ¥200/order).
Store comparison
| Store | Specialty | Note |
|---|---|---|
| Animate | Official anime goods, store-exclusives | Auto-translate site |
| AmiAmi | Figures, plush, daily discounts | Flat ¥500 domestic shipping |
| Toranoana | Doujinshi, indie manga | Has R-18 sections |
| BOOTH | Handmade / indie art | Limited stock |
| Suruga-ya | Second-hand anime & games | Budget prices |
| Mandarake | Vintage collectibles | Founded 1987, Nakano Broadway |
Many people have asked, “Which Japanese online stores are the best for purchasing anime and manga merchandise?” Here is our handpicked selection of 20 exceptional online stores where you can explore and purchase your favorite items without the hassle of creating an account.
By using OneMall, you can consolidate purchases from any Japanese online store or auction into one cart. Just locate the item you want, copy its link, and paste it into the platform’s search bar to add it to your cart.
Should you encounter difficulties finding what you need, send us a message via your ZenMarket account or click the button below for assistance.
1. Animate Online Shop (アニメイト)
Animate is one of Japan’s largest online anime stores, offering everything from exclusive character keychains to premium figurines. They also sell limited-edition items only available at Animate stores.
A standout feature of Animate is the auto-translate button on their website. Located at the top-right corner, this button translates the site into various languages, including English, Chinese, and Russian.
Although they have an international shop launched in 2017, it lacks the extensive selection found in the Japanese store. Fortunately, with ZenMarket, you can access the full range of products from Animate’s Japanese shop!
2. Toranoana (とらのあな)
Toranoana is perfect for finding rare items, especially doujinshi. In addition to popular commercial manga, Toranoana supports independent creators, making it a treasure trove for discovering unique works.
However, when browsing, be cautious: if you don’t translate the site and click around randomly, you might accidentally enter the R-18 section—potentially awkward to explain to your family or coworkers!
3. AmiAmi (あみあみ)
AmiAmi is a fan-favorite online store known for its wide array of figures, plushies, and anime-related goods. The website is constantly updated and offers daily discounts on nearly everything.
For collectors, buying from AmiAmi can save significant money. Plus, they offer a flat domestic shipping fee of ¥500, so you can buy in bulk without worrying about extra shipping costs.
4. BOOTH
If you’re looking for rare, handcrafted items from doujinshi creators, BOOTH is the place to go. As an “independent art marketplace,” BOOTH features unique, high-quality products, many of which are handmade.
The limited availability of items means you should order quickly if you find something you like—these one-of-a-kind treasures tend to sell out fast!
5. Surugaya (駿河屋)
Suruga-ya, also known as Suruga-ya, is a haven for collectors. It’s one of Japan’s largest anime and video game websites, renowned for its impressive selection of rare, second-hand anime merchandise at excellent prices.
6. Mandarake (まんだらけ)
Founded in 1987, Mandarake is a legendary chain store with a flagship location at Nakano Broadway in Tokyo. It’s a haven for anime fans, featuring vintage collectibles, cosplay accessories, and classic games. Their online shop carries an extensive range of items, including antique toys and idol merchandise.
7. Melonbooks
Known for specializing in doujinshi, Melonbooks promotes works
Frequently Asked Questions
Do I need a separate account for each store?
No. A proxy like OneMall lets you paste any Japanese store link into one cart, so you check out once.
Which store is cheapest for figures?
AmiAmi offers daily discounts and a flat ¥500 domestic shipping fee, while Suruga-ya is strong for cheaper second-hand pieces.
How do OneMall’s fees work?
Commission is as low as ¥200/order, with the first 6 orders free (then ¥100/order) and up to 90 days of free storage.
Can these stores ship internationally?
Most do not ship everywhere directly; a proxy consolidates your items and forwards them worldwide to 200+ countries.
Are Toranoana and BOOTH items safe to browse?
Yes — just translate the site to avoid accidentally entering R-18 sections, and order quickly on BOOTH since stock is limited.
References
- Animate Online Shop (animate-onlineshop.jp)
- AmiAmi (amiami.com)
- Suruga-ya (suruga-ya.jp)
- Mandarake (mandarake.co.jp)
Last updated: 2026-08-05.