The five most worthy Japanese Lolita brands

1. BABY THE STARS SHINE BRIGHT

“Baby, The Stars Shine Bright,” also known as Baby or BTSSB, is one of the most well-known Lolita brands in Japan. After the success of the movie “Kamikaze Girls” starring Kyoko Fukada and Anna Tsuchiya, Baby’s popularity soared. Baby’s clothing style is very girly, sweet, and dreamy, with many dresses featuring themes and stories.

Baby was founded by Mr. Akinobu Kebesu and his wife Mrs. Fumiko Kebesu. In 2017, the first overseas Baby store opened in Paris, France. Baby can be said to be the brand that many Lolitas initially dream of owning, so it’s worth trying out a piece.

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