Shopping Guide
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By wangwenying 
When we talk about Japanese fashion, we immediately think of its high level of completion, exquisite details, as well as its unique originality, innovation, and high quality. While major Japanese brands are becoming increasingly common globally, there are still new brands that are not widely known and can only be purchased in Japan.
In this article, we have selected seven Japanese brands that are worth the public’s better understanding and are easily accessible to introduce to you.
TL;DR
As of August 2026, seven under-the-radar Japanese fashion labels worth knowing are Talking About the Abstraction, The Attractman, Tacoma Fuji Records, Children of the Discordance, Vote Make New Clothes, Nyuzeless and August Roots — spanning Osaka streetwear, reworked denim, graphic tees and fur outerwear, most sold mainly within Japan.
- Osaka-born Talking About the Abstraction focuses on easy-to-wear streetwear and casualwear.
- Children of the Discordance, by Hideaki Shikama, is known for upcycled, often one-of-a-kind reconstructed pieces[1].
- Tacoma Fuji Records builds graphic tees around the concept of “merchandise for fictional music”[2].
- Many of these brands sell primarily in Japan, so overseas fans rely on proxy shopping.
1.Talking About the Abstraction
This brand hails from Osaka and produces streetwear and casual clothing in easy-to-wear colors. They manufacture shirts, tops, jackets, jeans, sweaters, footwear for both men and women, and more.
2.The Attractman
This company is from Japan. Designers Hiroyuki Matsuguchi and Ryohei Suzuki launched their own brand in 2015 with a focus on creating “cool” clothing from the heart. You will find a range of men’s “remodeled” jeans in stores.
3.Tacoma Fuji Records
Tacoma Fuji Records sells hats, tote bags, and t-shirts that cater to creative enthusiasts of original designs and urban life lovers with a touch of authenticity in their legendary collections.
4.Children of the Discordance
“Children of the Discordance” is a reflection of the experiences accumulated in my life. It is what is in my heart and a part of my life,” by Hideaki Shikama, shows how devoted he is to his work. They have a variety of patched pants and also offer sweaters for both men and women.
5.Vote Make New Clothes
“Children of the Discordance” hopes to “rearrange things from different perspectives and transform them into something new.” Vote Make New Clothes is a brand that focuses on streetwear, producing a wide range of men’s and women’s short-sleeve and long-sleeve T-shirts, hoodies, and pants.
6.Nyuzeless
Nyuzeless is a brand that focuses on men’s fashion, specializing in producing a variety of coats and outerwear made from animal fur. The colors are beautiful and creative, with a wide range of different cuts and designs. The color scheme leans towards classic tones, with many different cutting-edge designs available for selection.
7.August Roots
August Roots is a streetwear clothing brand for men that mainly produces sweaters and t-shirts. The style is similar to American Vintage, with fabrics sourced from Zimbabwe.
https://www.onemall.jp/?ch=blog_uniquefashion
Seven Japanese fashion brands compared
| Brand | Base / origin | Specialty |
|---|---|---|
| Talking About the Abstraction | Osaka | Streetwear & casual in easy colors |
| The Attractman | Japan (est. 2015) | Men’s “remodeled” jeans |
| Tacoma Fuji Records | Tokyo | Hats, tote bags, graphic T-shirts |
| Children of the Discordance | Tokyo | Patched pants, sweaters; upcycled pieces |
| Vote Make New Clothes | Japan | Streetwear tees, hoodies, pants |
| Nyuzeless | Japan | Men’s fur coats & outerwear |
| August Roots | Japan | American-vintage-style sweaters & tees |
Frequently Asked Questions
Where are these brands based?
Mostly Japan — Talking About the Abstraction is from Osaka, while Children of the Discordance and Tacoma Fuji Records are Tokyo labels[1][2].
Who designs Children of the Discordance?
Japanese designer Hideaki Shikama, who reconstructs vintage and traditional textiles into new, often one-of-a-kind garments[1].
Can I buy these brands from outside Japan?
Yes. A Japan proxy-shopping service like OneMall lets you order from Japanese stores and ship worldwide, with commission as low as ¥200 per order (first 6 orders free, then ¥100/order) and 90 days of free storage.
Will I pay import duties in the US?
Possibly. The US $800 de minimis duty-free exemption was suspended for all countries effective August 29, 2025[3], so low-value parcels may now be subject to applicable duties and fees.
References
- Rakuten Fashion Week TOKYO – Children of the Discordance
- BEAMS – Tacoma Fuji Records
- U.S. Customs and Border Protection – Suspension of Duty-Free De Minimis Treatment fact sheet
Last updated: 2026-08-05.