Beauty enthusiasts often ask themselves, “Where can I purchase my favorite makeup products in Japan?” Fortunately, Japan is filled with stores that cater to your skincare and beauty needs! In this article, we will guide you through some fantastic shops and provide detailed information about the types of products they offer. Let’s get started!
If you’re a beginner wondering where to buy Japanese cosmetics, don’t worry! Japanese pharmacies are true beauty temples. You’ll find famous brands such as DHC, Maybelline, L’Oréal, and Lululun, among others.
Iconic pharmacy chains like Matsumoto Kiyoshi, Kokumin, and Welcia are widespread across Japan. They offer a wide range of medicines, daily necessities, cosmetics, and skincare products, catering to all your beauty and health needs.
Key point: Pharmacies are found throughout Japan and sometimes offer discount coupons or special sales.
Japanese convenience stores (also known as “konbini”) don’t just sell delicious snacks and drinks—you can also find small cosmetic products here. Lip balms, Nail polishes, face masks—everything you need is available. Travel kits containing makeup remover, toner, moisturizer, and tissues are also sold. Major konbini chains such as 7-Eleven, Lawson, and FamilyMart are ubiquitous.
Key point: Konbini are open 24 hours, allowing you to shop for beauty items even late at night.
Do you know the shopping paradise? It’s Don Quijote, or Donki,This store is the Japanese version of Big Lots, where you can enjoy the fun of shopping to the fullest. If you want to buy affordable Japanese cosmetics and skincare products, Donki is the place to be!
Key point: Shopping at Donki will leave you amazed by the impressive array of products stacked to the ceiling. Additionally, the store can get crowded on weekends, so it’s recommended to visit early in the morning or late at night to avoid the crowds.
If you’re a fan of Asian dramas or beauty, you’ve probably heard of Daiso, the famous 100-yen shop chain (also known as “hyakkin”). Other popular chains include：Seria and Can★Do, offering refined beauty products at affordable prices. These stores are especially perfect for students. You’ll find quality beauty products, as well as a wide range of everyday items. These shops function like mini department stores, offering a vast selection of Japanese products at very reasonable prices.
Key point: Perfect for students and those on a budget, these shops offer much more than just cosmetics, including household items and many other things.
One of Japan’s most popular beauty stores, available both online and in physical stores, Here, you can find makeup, skincare, haircare, and fragrance products from both international and Japanese brands.
Key point: The COSME website updates over 15 million product reviews, helping you make more informed shopping decisions. Additionally, COSME hosts the annual “@cosme Best Cosmetics Awards,” showcasing the top products in skincare, makeup, body care, and haircare.
Ainz & Tulpe is a must-visit for beauty enthusiasts in Japan. This brand offers a selection of products from over 250 brands, available both in-store and online. From high-quality skincare to alluring perfumes, professional cosmetics to health products, you’ll find nearly everything you need. Moreover, Ainz & Tulpe’s products are guaranteed to be of excellent quality and stand out for their uniqueness.
Key point: The greatest advantage of Ainz & Tulpe stores is their pleasant shopping experience. Customers can freely choose their products without being pressured by staff, in a relaxed environment where they can take their time making choices.
Plaza is a specialty store based on the concept of an “American drugstore” and offers a wide range of imported products. You’ll find cute toys, office supplies, figurines, as well as Western snacks and drinks. Additionally, Plaza is a must-visit for beauty lovers. Plaza’s main clientele consists of young women in their 20s to 30s who value quality of life and enjoy treating themselves to cute items.
Key point: Plaza (both online and offline) carries many well-known Japanese skincare and makeup brands, such as Ririmew, &be, CANMAKE, and CipiCipi.
Like Plaza, Loft is a lifestyle store targeted at women in their 30s. You’ll find products from renowned brands such as Bioderma, ETVOS, Sritana, and WELEDA.
Tokyu Hands, also known as Hands, is a true paradise for shoppers. From stationery to kitchenware, cosmetics to souvenirs, this chain is present throughout Japan. The specialized staff is always ready to help you find the perfect beauty product for you.
If you’re new to makeup and skincare, Muji is a must-visit store. Muji’s in-house Japanese makeup and skincare products are highly favored by beauty bloggers and are definitely worth trying. These products are especially suitable for sensitive skin and are offered at very reasonable prices.
Key point: Muji products are made with natural hot spring water from Iwate Prefecture. Additionally, their semi-transparent packaging allows you to check the quantity and texture of the product before purchasing, making the shopping experience more convenient.
Rakuten is a popular online shopping platform that offers a wide variety of high-quality Japanese products. You can find Japanese cosmetics and skincare products, as well as foreign beauty brands. Rakuten offers convenient payment options and delivery services, ensuring a smooth shopping experience.
Another popular site for purchasing Japanese skincare and beauty products is Amazon Japan. Using Prime delivery options, you can receive your products even faster.
Key point: If you want to save time, OneMall is an excellent choice. This site allows you to shop for Japanese cosmetics and skincare products from Rakuten, Amazon, and other popular Japanese online stores, with home delivery service in one go.
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